AMT Store - American Brand of Plastic Model Kits
AMT, which stands for Aluminum Model Toys, was founded in 1948 by attorney West Gallogly in Michigan. In the early post-war period, new cars were hard to come by and didn't stay in stock for long. The concept of "promotional models" provided a miniature, three-dimensional representation of a real car, something potential buyers could see and touch while standing in an empty showroom. Post-war aluminum was inexpensive to source, and Gallogly's connections with Ford resulted in the production of a replica of the 1948 Ford Tudor Sedan as a promotional model. Cast in 1/25 scale and painted in Ford colors, it was delivered to Ford dealers, becoming a valuable sales tool. Ironically, the first aluminum product from AMT was its last.
The AMT brand has come a long way since then, having had several owners and many ideas for development, until it landed in the hands of Round2 founder Thomas Lowe in 2012.
Since then, several brand new kits based on modern muscle cars have been released in the AMT "Showroom Replicas" series. These kits harken back to the times of the aforementioned promotional models and truly show that the brand has come full circle.